Performance and exhibition
performance: 2-12 November, 2011
Opening: 25 November, 2011, 8PM
Exhibition: 26 November, 2011 - 15 January, 2012
(winter break: 19 December, 2011 - 5 January, 2012)
Fri - Sun 2-6PM and by appointment
January, 2012 3.30PM: Tour of the exhibition and Artists' talk
with Gretta Louw
+ plan b (Sophia New & Daniel Belasco Rogers) and Igor tromajer;
moderation: Regine Rapp & Christian de Lutz (curators).
many ways participation in the elaborate communication networks
that now underlie social interaction is no longer a matter of choice,
since failure to participate is, in many demographics, akin to social
withdrawal. Our decision to connect with and perform within online
networks also plays an increasingly large role in determining professional
success. The question, however, is what are the other effects of
our growing reliance on online communication and community on our
lives, culture, and society?
the opportunity for connectivity and limitless access to information,
comes the obligation to be increasingly available to receive and
transmit; to be perpetually connected. The consequent erosion of
true leisure time, the blurring of the traditional professional
/ personal, public / private dichotomies, and an information overload
are creating hitherto unknown levels of psychological pressure.
uses the pervasiveness of internet-based social networking, as well
asthe obligation and opportunity for constant connection with these
platforms as a paradigm for a severe and systematic disruption of
normal, socially accepted patterns of life and interpersonal interaction
during a self-documented performance. Taking to its natural extreme
the notion that new technologies are increasingly dictating our
social interaction, professional life, and have a far reaching effect
on many other aspects of daily life, Gretta Louw will complete a
durational performance, living in the gallery space in complete
isolation except for contact through various social networking sites
and the internet.
10 days the artist will be available 24 hr/day for discussions,
emails, comments, or interviews of both private and professional
nature for any internet user wishing to take part in the project.
All necessary supplies will be stored within the gallery and the
windows will be blacked out to ensure that the environment is not
normalised by natural light or social rhythms outside, but defined
purely by the internet connection to external participants. A number
of planned online events (the artist's 30th birthday, live talks
with partners in New York, interviews with press) will be scheduled
at intervals throughout the performance, with these social and professional
pressures becoming progressively more difficult to fulfill as sleep
deprivation and isolation take effect.
the performance the artist will create and install the subsequent
exhibition at Art Laboratory Berlin, with the aim of examining how
extreme internet use and our reliance on online connectivity could
affect psychological functioning; our ability to censor ourselves
and continue to behave in a socially acceptable and comprehensible
way under the constant pressure of inexorably increasing connectivity.
events during the performance (CET= Berlin time):
2011 - 12-13 hrs GMT (13-14 CET): google + hang out to mark the
start of the performance.
03.11. 2011 - 19-21 hrs, CET: 30th birthday party online (google
+ hangout, twitter, facebook, skype)
07.11. 2011 - 22 hrs, CET online interview at WerkStadt, Berlin
10.11. 2011 - 21.30-23 hrs (3.30-5 CET): live skype chat with Flux
Factory's monthly salon evening event, Flux Thursday.
11.11. 2011 - 21-22 hrs, CET online talk at c-base, Berlin (google+
11.11. 2011 - 22.30 hrs (4.30 CET): live discussion with Panoply
Lab during their Conference of Work: Operations and Participations
series on performance art. http://www.panoplylab.org/conference.html
12.11.2011 - 11-12 hrs Greenwich mean time(12-13 CET): google +
hang out to mark the end of the performance.
Selected online venues:
Controlling_Connectivity Day 1 from Gretta Louw on Vimeo.
Online Performance at Flux Factory from Gretta
Louw on Vimeo.
the generous support of: